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Sales Manager - Drinks

Sales Manager - Drinks
Sales and Business Development 
£28k - 33k per year + Bonus

Ref: FMCG/SL45435/26753


Sales Manager – Drinks


£28,000 - £33,000 (DOE) + Bonus

My client is one of the UK’s leading distributor of brands with a portfolio boasting a wide range of wines, spirits, beers, soft drinks and mixers. They have a great track record in brand building in many drink categories.

Key Responsibilities:

  • Deliver brand education & training to supplier, retailer and consumer
  • Gain New distribution and volume for brands
  • Weekly reporting of results, key successes and competitor activity
  • Attend monthly meetings, presenting to line manager
  • Responsible for building, development and maintenance of account database, target customers and results.
  • To grow sales, distribution & visibility within an account base of independent on trade & group accounts within Central London
  • Drive new London on trade business including premium cocktail bars, prestige hotels and restaurants
  • Work closely with wholesalers to identify new business and grow existing business
  • Develop strong and loyal relationships with key purchasing managers
  • Over achieve set KPI’s for territory based on new distribution, strategic partnerships, visibility, brand education


  • Previous experience of at least 2+ years in sales for a spirit’s company
  • Experience of the London drinks trade. Either side of the bar.
  • Knowledge of current trends, Experienced with mixology, perfect serve, & training
  • Good wine and spirits general knowledge, the willingness to keep learning.
  • Passionate about the drinks industry and up to date knowledge of the London ‘scene’
  • A team player but also with the capacity to go it alone when needed.
  • Ability to present well and confidently across all levels
  • Enthusiasm, Energy, and a commitment to deliver results
  • Solid IT skills
  • Full Clean Driving Licence
  • Happy to work evenings
  • WSET level 2 desirable

If you have experience in a similar role, please send your CV to or call me - 02077902666

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