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Case Study – Advertising

Major North America Brand launching into the UK market on a national basis

Client Business 

  • Food retail business launching into multiple areas of the UK within a short time-span
  • Working with a very large ‘LEAN’ team who had been employed to achieve maximum results on a tight budget
  • Budget £3,000 per month for 12 months contract

Solution 

  • Dedicated account manager to look after the day-to-day posting and quality of advertising. Also to track and send our marketing
  • Set up advertising and pro-active marketing strategy to attract top candidates to assist in launch of brand from sectors such as: Leisure, Branded Restaurants, Independent Restaurants, Bars, Volume pubs and Retail within Food and Grocery Markets
  • Identified 25 target companies with good training and culture fit to select management candidates – targeted on social media, job boards (approx. 30 sites) and postal campaign
  • Internal Database – from our database of over 460,000 candidates selected over 30,000 candidates to emarket to within the geographical launch areas from target sectors. Invited candidates for open days to learn about concept while selecting “fast track” candidates to specifically focus on for key roles
  • Use of branded and non- branded advertising to attract passive and active job seekers
  • In the past 12 months, we have made over 400 hires via our advertised assignments (our advertising and eshot responses measure more then 22,000). Often these are junior level management candidates or chef roles. For volume recruitment, this can offer an economic, fast paced alternative to save client time and money
  • Offered a discounted rate for senior management and head office roles. So far we have placed their Chief Marketing Officer, Head of Human Resources and Flagship General Manager for their first site opening
  • One additional area that this client has not yet signed up for are trade shows. We partnered with Enterprise Inns, B@1, Roast Restaurants and ETM Group in the past two years – holding joint events at trade shows to promote their brand and assist with recruitment

 

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